Cost-Benefit Analysis of Loyalty

Growing up in a town of 2,000 people it was hard not to be loyal to local business owners.  On our quaint Main Street there was a small grocery store (that to this day still sells just about everything), a…Read more

Have you ever . . .

bought something you thought you needed only to get home and discover that you already had that very same thing packed away in a drawer somewhere?

I can't tell you the number of times I've returned from Staple's only to…Read more